Cyclodextrins were not yet utilized in personal care products in 1978, during the golden era of shiny hairstyling epitomized by the release of Grease. Had they been available, John Travolta could have made great use of the innovation described here. Tokyo-based Arimino Co., Ltd., founded in 1946 and specializing in hair and skin cosmetics—including hair color, styling products, shampoos, and skincare—has introduced a breakthrough product: Arimino Men Freeze Keep Grease. This scented hair grease for men incorporates native beta-cyclodextrin and hydroxypropyl beta-cyclodextrin as fragrance-retention agents. According to the company’s website (https://www.arimino.co.jp/), the product exemplifies their innovative use of cyclodextrins, which are featured across numerous offerings on their site. Among these, Arimino Men Freeze Keep Grease stands out as a truly remarkable development.

